Approach to Training Series:

• Collaborated cross-functionally with Sales Ops, Marketing, and Product to gather accurate insights

• Mapped the sales process stages and aligned key activities, tools, and messaging to each phase

• Used instructional design principles to ensure content was clear, engaging, and actionable for the sales team

• Delivered rollout training to global teams and monitored adoption through usage data and feedback

Results & Impact:

• Served as the focus for our summer Sales Kick-off training sessions

• Significantly improved process consistency across sales motions and gave new hires a clear path for onboarding

• Elevated team enablement by embedding the playbook into onboarding, coaching, and performance review processes

• 100% of sales reps completed the follow-up assessments to reinforce the playbook