Explore my Product Enablement Training Program process and assets below.

  • Tip Payout Explainer Guide

    I collaborated with both the Product and Product Marketing team to create this Tip Payout Explainer Guide, which provided reps with clear product benefits, processes, competitive information, and FAQs. This functioned as their “textbook” for all things Tip Payout, and reduced the team’s reliance on our Product and Solutions teams.

  • Tip Payout Product Brochures

    I assisted Product Marketing in developing customer-facing assets, such as this brochure, for reps to share with prospects during the sales process. I introduced this brochure to the sales team in Q2, and it was the top-shared resource across our Content Management System, Seismic, for the quarter.

  • Tip Payout Sales Script

    I developed this Tip Payout Sales Script in collaboration with a successful sales rep to ensure that it was based on real-world conversations. This served as a clear structure for newer reps to base their calls on, as well as a reinforcement for more experienced reps to sharpen their calls.

Process & Results:

Approach to Training Series:

  • Reviewed recorded Gong calls to understand reps’ baseline level of competency with Tip Payout

  • Conducted interviews with sales teams and product experts to identify knowledge gaps and areas of focus

  • Designed a blended enablement experience:

    • Two live virtual training sessions with real-world scenarios, a Q&As, and a role-play component with the new sales script

    • An internal Tip Payout explainer guide to serve as a single source of truth

    • Brochures and sales slides to support sellers between the stages

    • A sales script for the product to support new or inexperienced reps going through the onboarding process

  • Continued to review Gong calls to assess progress and reinforced training with follow-up courses in our Learning Management System

Results & Impact:

  • One month following the first training session, the sales team hit their highest number of bookings for Tip Payout ever

  • Two months following the first training session, the win rate for Tip Payout deals increased from 50% to 78%.

  • The Tip Payout brochure was the top shared resource with prospects

  • Product reported a significant drop in product-related questions post-training series, signaling increased rep autonomy