Explore my Tip Payout Training Program assets, process, and results below.

  • Tip Payout Explainer Guide

    I partnered with the Product and Product Marketing teams to develop the Tip Payout Explainer Guide — a comprehensive resource that equipped sales reps with product benefits, processes, competitive insights, and FAQs. Designed as their go-to “textbook” for all things Tip Payout, it streamlined knowledge sharing, empowered reps to pitch with confidence, and reduced dependency on the Product and Solutions teams.

  • Tip Payout Product Brochures

    I collaborated with Product Marketing to create customer-facing assets, like this brochure, for reps to use throughout the sales process. After launching it to the sales team in Q2, the brochure quickly became the most-shared resource in our content management system (Seismic), demonstrating its value in driving prospect engagement and supporting rep conversations.

  • Tip Payout Sales Script

    I developed this Tip Payout Sales Script alongside a top-performing sales rep, ensuring it was grounded in real-world customer conversations. The script gave newer reps a clear, confidence-building call structure, while helping experienced reps refine and sharpen their approach.

Process & Results:

Approach to Training Series:

  • Analyzed rep performance by reviewing recorded Gong calls to establish a baseline of Tip Payout knowledge and competency

  • Gathered insights through interviews with sales teams and product experts to uncover knowledge gaps and training priorities

  • Designed a blended enablement experience that combined live training, reference materials, and ongoing reinforcement:

    • Two interactive virtual sessions featuring real-world scenarios, Q&A, and role-play using the new sales script

    • A comprehensive Tip Payout Explainer Guide as a single source of truth

    • Customer-facing brochures and sales slides to support conversations across the buyer journey

    • A dedicated sales script to guide newer reps during onboarding and strengthen consistency across the team

  • Measured and reinforced learning by reviewing Gong calls post-training and delivering targeted follow-up modules in the LMS

Results & Impact:

  • One month after the first training session, the sales team achieved the highest number of Tip Payout bookings in company history

  • Within two months, the win rate for Tip Payout deals surged from 50% to 78%, reflecting stronger positioning and sales confidence

  • The Tip Payout brochure became the #1 most-shared resource with prospects, underscoring its value in driving engagement during the sales process

  • Product teams reported a decline in product-related inquiries post-training, demonstrating increased rep autonomy and reduced reliance on subject matter experts

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